Creating campaigns
Create emails for launches, sales, and announcements
TODO
Campaign email ideas
Launches and products
Announce a new drop and answer the questions people have before they buy.
Put one product, or a matching set, front and centre.
Let a selected group shop a launch or sale before everyone else.
Tell people a sold-out item is available again.
Sales and offers
Point people at the offer running right now and the products in it.
Remind people a sale, offer, or product is about to end.
Promote a store-wide or category discount, or a promotion like a free gift.
Present one discount or incentive and how to use it.
Sell a curated set at a combined price to raise order value.
Show a kit that works together as a complete solution.
Explain the deal and which products they can pick.
Seasonal and gifting
Recommend products that fit the season or the weather ahead.
Suggest products by recipient, occasion, or price.
Trust and education
Use reviews and ratings to build trust.
Teach something useful about your products or industry.
Walk through using a product, step by step.
Answer common concerns that stop people buying.
Show how you stack up against the alternatives.
Share what makes the brand different.
