Flows
Design emails for repeat journeys
TODO
Flow email ideas
Welcome
Abandonment
Invite visitors back who left without looking at a product.
Remind them of products they viewed.
Bring them back to a collection they browsed.
Bring them back to finish what they left behind.
Help them finish payment after they started checkout.
Follow up on a search that did not lead to a click.
One last try before you stop emailing someone who never opens.
Post-purchase
Summarise what they bought and what happens next.
Tell them the order is on its way and how to track it.
Help them get started with what they just bought.
Follow up after a sale with tips and next steps.
Ask them to share how the product went.
Show gratitude for a purchase, loyalty, or support.
Give new subscribers a reason to buy for the first time.
Invite existing customers to buy again.
Remind them of items they added but have not bought.
Subscription
Set expectations for billing and delivery.
Help new subscribers get value in the first cycle.
Confirm the pause and keep the door open.
Confirm a skipped shipment and the next date.
Restate when the next deliveries will arrive.
Close the loop and leave a way back.
Welcome them back after they restart.
Invite subscribers to add products or move up a tier.
Offer a cheaper or less frequent option to keep them.
Membership and loyalty
Welcome a new member and show their perks.
Update points or rewards and how to use them.
Referral
Ask them to share the brand for a reward.
Invite people to earn by sharing, or update existing partners.
Engagement
Ask one short question to learn more about them.
Share the brand or founder story.
Invite them into a private group.
Recognise top customers with exclusive perks.
Lifecycle and retention
Encourage a move to a higher plan or product.
Recommend products that go with what they already bought.
Celebrate their day with a personal offer.
Reach people who have gone quiet.
Suggest a better or complementary product after a purchase.
Nudge them to reorder before they run out.
